services Overview
strategy
design
development
maintain
From Dealership toNationwide Provider
Transforming CarDealsDirect from a single dealership into Get Covered Canada - a nationwide warranty and insurance provider powering 100+ dealerships with $500K+ monthly sales.
Overview
About Get Covered Canada
CarDealsDirect is a Canadian car dealership that, like most dealerships, relied on third-party providers to sell extended warranties and insurance products to car buyers. While functional, this limited their growth: they had little control over pricing, commissions, or customer experience.
Recognizing an opportunity, CarDealsDirect decided to expand beyond dealership operations. They launched a new brand — Get Covered Canada — to become a direct warranty and insurance provider for dealerships across the country.
This was not a problem-solving exercise — it was about building a new business model from scratch. By owning the platform, Get Covered Canada would control product pricing, retain commissions that previously went to third parties, build direct relationships with dealerships, and scale revenue far beyond a single dealership's sales.
Technologies
Services
"Alham Webtech transformed our vision into reality. They didn't just build us a platform - they created a complete business transformation that scaled us from a single dealership to a nationwide warranty provider."
The Business Opportunity
CarDealsDirect needed more than a website. They needed a scalable, cloud-based software product that would manage dealerships, automate workflows, integrate with banks, and scale to support hundreds of dealerships nationwide.
Platform Requirements
- Manage dealerships, sales reps, and insurance products
- Automate invoicing and commission payouts
- Integrate with banks for financing approval
- Scale to support hundreds of dealerships
Business Goals
- Control product pricing and dealership-specific offers
- Retain commissions that previously went to third parties
- Build direct relationships with dealerships
- Scale revenue far beyond a single dealership's sales
Our Phased Approach
User & Dealership Management
Built a comprehensive user management system with role-based permissions ensuring compliance and security across all dealership operations.
- Super Admin creates dealerships, assigns relationship managers
- Dealership Admin manages team members and commission rates
- Role-based permissions ensure compliance and security
Warranty & Insurance Issuance
Streamlined warranty issuance process with VIN decoder integration and bank-compliant PDF generation for seamless financing approval.
- VIN Decoder auto-fills car details
- Sales reps select coverage length, mileage, and product type
- System generates bank-compliant PDFs for financing approval
- Warranties can be issued, canceled (within 30 days), or restored
Automated Billing & Commission Management
Comprehensive automated billing system with dynamic pricing engine
- End-of-month invoices generated per dealership
- Dynamic pricing engine supports custom pricing per dealership
- Automatic commission calculations for sales reps and relationship managers
- Monthly reports simplify payouts and dealership reconciliation
Dashboard & Analytics
Comprehensive analytics and reporting tools providing real-time insights into sales performance, revenue trends, and business growth opportunities.
- KPIs: total sales, top dealerships, revenue growth, profit trends
- Product insights: most/least popular warranty types
- Visual revenue trends: monthly & yearly comparisons
- Notifications & alerts for relationship managers and dealers
How We Built Get Covered Canada
Our step-by-step approach to transforming CarDealsDirect's vision into a comprehensive warranty and insurance platform that revolutionized their business model.
Discovery & Requirements
Foundation Phase
We analyzed CarDealsDirect's existing dealership operations and identified the opportunity to expand into direct warranty and insurance services, understanding their specific market needs and technical requirements.
Consultation & Product Planning
Strategy Phase
We developed a comprehensive product strategy, outlining the key features, technologies, and integrations required to build a scalable warranty and insurance platform.
Wireframing & UX Design
Design Phase
We created intuitive wireframes and visually stunning designs for the Get Covered Canada platform, focusing on user experience and ease of navigation for both dealerships and sales teams.
Platform Development
Build Phase
We built a scalable, cloud-based platform with user management, warranty issuance, automated billing, and analytics capabilities, ensuring secure code and clear documentation.
Quality Assurance
Testing Phase
Our QA team conducted rigorous testing, including test cases, automation, and security audits, to ensure the Get Covered Canada platform met the highest standards of quality and security.
Product Deployment
Launch Phase
Our DevOps team ensured a smooth launch of the Get Covered Canada platform with CI/CD practices and automated deployments, minimizing downtime and maximizing efficiency.
Maintenance & Ongoing Development
Support Phase
We continue to be Get Covered Canada's long-term technology partner, providing fully documented code and ongoing support for future releases, enhancements, and fixes.
Business Impact Delivered
Transforming Get Covered Canada from a single dealership operation into Canada's leading warranty provider platform
Nationwide Expansion
Scaled from single dealership to Canada's leading warranty provider platform
Revenue Growth
Achieved significant revenue growth through streamlined operations
Operational Excellence
Delivered enterprise-grade reliability and automated processes
Enhanced User Experience
Empowered sales teams with intuitive tools and real-time dashboards
Project Success Metrics
Measurable impact across all key performance indicators
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